client: Wilsons

product: Rebranding

project: various print items & website

the brief: CLICK HERE TO view

the answer: CLICK HERE TO view

the brief:

To create an alternative brand identity that would allow stand-out presence in an increasingly competitive industry.

the answer:

Through the use of strong imagery, bold type and a specialised metallic paper stock a range of printed materials was produced, which included gift vouchers and appointment cards that introduced the revised positioning of the company. This look and feel was replicated on the website, strengthening the brand identity and allowing their work to be effectively showcased. The website is frequently updated with prominent images and featured events, keeping the styling current whilst also allowing clients to book appointments online. Christmas cards were designed using hair images that had been manipulated into traditional Christmas forms featuring captions including, 'Hairy Christmas.'