client: iSOFT plc
product: Brand positioning
project: financial reports, brochures, exhibition & more
the brief: CLICK HERE TO view
the answer: CLICK HERE TO view
KPMG's consulting division separates out as an independent business in preparation for an MBO. Brand and position new business, iSOFT, as a serious player from the outset, produce all new marketing materials in time for key annual event and launch.
Assist in the separation and creation of new brand iSOFT and strategically position alongside Microsoft. Plan and carry out 'crash' brand delivery to coincide with annual exhibition. Design, produce, install and manage award winning exhibition stand. Write and create all marketing materials including product literature, website and ongoing design and production of annual and interim financial reports. Plan, create and manage installation of in-situ hospital for training and demonstration purposes within iSOFT's head office. iSOFT's profile grew substantially and the company became a major UK and worldwide IT healthcare provider within the sector.