client: DLA Piper

product: Marketing, brand & advertising strategy review

projectS: Key corporate awareness (Including key business travel hub – Manchester Airport)

the brief: CLICK HERE TO view

the answer: CLICK HERE TO view

the brief:

Clearly brand the autonomous Manchester office of the 5th largest international business law firm in the world. Provide stand out positioning, new business client exposure in key Manchester to London travel environments and market the company to the next generation of lawyers as a company with personality as well as sector leading professionalism. In addition, communicate DLA Piper's comprehensive business law services to a core identified business audience who regularly take UK domestic flights from Manchester Airport.

the answer:

Deliver a simple, confident and strong position 'leading business law' which is bold without being arrogant and fully in line with the global strategic goal 'to be the leading business law firm in the world.'

Re-brand spoof law novel the Anonymous Lawyer stating 'How things are NOT done at DLA Piper' and give the book away to law graduates at the pre-eminent law fair in the UK.

Identify previously unused advertising space in the newly altered domestic terminal (3) at Manchester Airport that ensures maximum visibility and likelihood of being seen. Create a bespoke ceiling drum and position it at the confluence point where all passengers departing from the terminal pass by whether arriving by car, taxi, train, bus or on foot ensuring. Utilise glass panels below the drum to specify and promote the range of individual service offerings. Outmanoeuvre existing competitor advertising through creative placement and simplicity of message