Using Social Media to Promote your Brand
Social media has certainly been the year's buzzword, although there is wide misunderstanding about what it is, and whether it is worth investing time and effort in. But looking at market leaders it is fast becoming an invaluable marketing tool for brands. If your company's website is your online shop window, then social media is your face to face meeting. Like a good salesperson, it requires a balance of communicating your key message and responding to your customer's opinions. Many companies are relying on customer feedback to direct their innovation.
What Drives Brand Sociability?
By now, most marketers agree that engaging their brands in social media is a good thing, but they also feel that they could be doing it better. According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand's sociability is not up to world-class standards.
Read More at mashable.com
Tweet dreams: Engaging social media
Misconceptions exist about what social media actually is and how it can be used by the protection industry as a sales and marketing channel. All too often, discussions on social media lead to blank stares and tongue-in-cheek comments about it being just for watching dogs riding skateboards on YouTube, seeing pictures of inebriated friends on Facebook or outing celebrity faux pas on Twitter.
Read more at ifaonline.co.uk
