Branding is much more than creating a logo

It’s about positioning, creating perception and building brand loyalty. They say perception is reality, if you believe it’s true, then it becomes your reality.

It’s therefore important your brand creates the right perception, positions you where you wish to be and reflects your aspirations.

Even established brands need refreshing from time to time so they remain fresh and relevant to their market and ahead of competitors. Williams&Crosby specialise in brand creation, positioning and development from local podiatrists to multi-national recruitment consultants and healthcare providers. The challenge remains consistent – Innovation and relevance.