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Corporate ID is probably one of the most important marketing
elements of any business and is often neglected. If your Corporate
ID does not look the part or represent your business positively,
it will be doing more harm than good. The effects of a solid,
well-designed Corporate ID are wide reaching as it is often
a substantially influential tool, with many subliminal messages.
Corporate ID influences all your marketing material, clients,
suppliers and employees alike. |
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When starting a Corprate ID, whether it be a re-brand or a new
business, we take into consideration the company's target audience,
visibility of the logo, which colours to use and whether it
should be an abstract or representative image. It may need to
translate into different sizes and media (small for letterheads,
larger for billboards and exhibitions). Our clients inevitably
see their investment in their brand and corporate identity as
an essential foundation for their business. |
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