Founded in 1865, Malvern College is a co-educational boarding and day school for pupils aged 13-18 located on a 250-acre campus in Worcestershire.
With its many sport, leisure and event facilities, Williams&Crosby developed the Malvern Central brand to represent the College's commercial interests outside education.
Part of this was the development and launch of a new website which we completed in 2011. The opportunity to hold Civil Ceremony weddings and receptions at the college was originally offered under the Malvern Central brand. However, due to strong growth in demand and increasing competition, we suggested developing a separate Malvern Weddings offering and website to showcase the College's picturesque location and historical buildings to best effect.
Due to the success of the Malvern Central website and the relationship built between agency and client, we were commissioned to undertake the work. In order to create synergy with the Malvern Central brand, the logo we created utilised the same type style while incorporating a visual element of the unique historical buildings in the form of a sophisticated illustration. In addition, by complimenting this with a hand written aspect to the logo we achieved a more personal and informal visual effect. The visual style created for the website is classical with a modern edge that showcases the College's facilities to their best and the use of stunning photos helps to capture the emotion of the day.
The new website is fully responsive to ensure the best possible viewing experience across multiple devices including laptop, tablet and smartphone. It utilises Umbraco - a powerful, user-friendly content management system to aid the update of content via multiple editor access and is the same as used for Malvern Central to ensure ease of management.
Within two weeks of launch feedback was received from Malvern Weddings saying that the number of enquiries has increased as a direct result of the website's new look and feel. The College's marketing department is so taken with the logo illustration that they have chosen to use it for the 150 year celebrations due to take place in 2015.
Since launching the Malvern Wedding's website we have subsequently been commissioned to work on a sister brand called College Guardians, again a fully responsive CMS solution.
Take a look at the sit here malvernweddings.com