As the devastating impact of COVID-19 escalates every day, we are seeing more and more businesses having to scale back operations with many facing dire consequences. But does it have to be that way?
As the nation enters lockdown, countries close their borders and government rules get more stringent, businesses of all sizes have seen demand for their products and services drop significantly. However if you think outside the box, there are numerous ways you can put this time to good use. Keeping operations running and ensuring your employees stay motivated during these uncertain times could mean less disruption to your business in the long term.
With so much uncertainty, we understand the urge to batten down the hatches and make rash budget cuts but don’t! There are hundreds of different ways you can adapt and evolve your business model which will get you through the short-term and could put you in an even stronger position when we start to get back to normality. Here are some of our favourite examples we’ve read about recently…
Independent brewery BrewDog jumped in to help with the sanitiser shortage by producing Punk hand gel at it’s distillery in Aberdeenshire and giving it away for free. BrewDog founder James Watt said “We are determined to do everything we can to try and help as many people as possible stay safe”
One of the UK’s biggest catering wholesalers Bidfood has also changed tack by establishing a direct to consumer operation, delivering groceries and food supplies to households all over the UK as supermarkets struggle to keep up with demand.
Bars and restaurants were also quick to adapt to the new lockdown rules, with many venues offering isolation hampers, fresh meal kits, online cooking courses and contactless deliveries.
Finally, you may know them best for their vacuums and hair dryers but this week, Dyson has stepped up to design and produce 10,000 ventilators to help the NHS deal with the Coronavirus crisis.
While these are all amazing stories of businesses diversifying, don’t be fooled… you don’t have to be a multi-million pound brand like Dyson to reinvent your business model. In fact, small businesses are often much better equipped to adapt to change than their larger counterparts. Use this down time to innovate and think of imaginative ways you can keep your business running and come out the other side stronger.
While we can’t predict how or when this crisis will end, we are strong believers in staying positive, forward planning and not giving in to defeat.
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If you are feeling disheartened or uninspired by the current situation, why not give us a call? We are all in this together and our creative team are here to support you and your business through the good days and the bad.