Part of the Saint-Gobain group, Isover specialise in energy efficient and acoustic insulation solutions.
We have worked with Isover on many projects over the years and the Welcome Kit is something we have been working on for a while, so we are very proud to be seeing the final product!
The idea of the Welcome Kit was to provide the sales team at Isover with something that they could hand out to stockists of Isover products. It needed to contain a series of useful merchandise items that would promote the Isover brand as it was distributed out to resellers all over the country.
The challenge was to create something that represented the Isover brand, that was functional and that could be easily distributed. We wanted to create something that would have big impact and that was contained for ease of distribution. Our solution was to design a branded, full colour, oversized box and sleeve that could contain all of the promotional items in one place and that could be handed out almost as if it were a gift.
With the idea of the box in place, the next challenge was to design the interior of the box to accommodate the variation in size and shape of all the items to be included - and there was a lot to fit in! The products included in the kit were: 2x Isover branded mugs, 2x A3 counter pads, 2x A5 order pads, a set of branded pens, A3 display posters, a flash card with details of Isover’s various products, slots for business cards of sales representatives and a product support booklet to help resellers with any technical details.
…Did you get all of that?? Well that’s not all! In addition to the main Welcome Kit box, there was also a set of external vinyl golf banners in order that the reseller can promote the fact that they stock Isover products. Last but most certainly not least, there was also a branded solar powered dancing daisy. (Check out our previous blog post about the Grow Your Business project to get the story behind that one!)
Overall, we were really pleased with the end result of this project, and we think that the Welcome Kit will make a welcome gift for all of Isover’s participating stockists…