New Ecommerce Website for ES Street Furniture
ES Solutions are a longstanding client who have recently merged with Malcolm Lane & Sons to create ES Street Furniture.
They manufacture a wide range of street furniture at their state-of-the-art workshops based in Nottingham, combining expertise in design, fabrication and finishing to produce quality bespoke street and park furniture.
Following the merger, the client wanted to create a new ecommerce website in order to be able to sell their products online, as well as added functionality so that they would be able take bespoke orders. They offer a number of different bespoke products, the main ones being Notice Boards, which can be entirely custom built with a number of choices for each component.
This meant creating a ‘Build Your Own’ product section, in which customers can create and visualise their own bespoke products from a pick and build list of components. We created a guide so that customers could see how the various components were configured, then at the product page they have the ability to choose from a number of options to create a notice board built to their exact specifications.
The client was very happy with the finished site, which has enabled them to streamline their process and make it easier for both themselves and their clients to deal with orders.
This is the first in a number of projects we are working on where the client has come to us looking to expand into ecommerce. Given the current climate, many businesses are using this time to invest and adapt as the impact of Covid-19 makes the need for a strong online presence ever more important. You can read more about this in our article How Has Covid-19 Affected Ecommerce?