Sally William's dance and movement classes have been running for over 20 years helping young girls and boys develop their confidence and coordination.
Sally teaches aerobics, ballet, tap and modern dance to exam level as well as music and movement classes created to help engage and encourage children to explore their skills and passions.
We were asked to create a dynamic and unique brand for Sally which would convey both the movement of dance, and Sally's caring approach to her pupils.
For the logo we used Sally's name, rendered in a sweeping cursive script. For branded materials including flyers and posters, we used imagery that combined watercolours with strong fineliner penwork to add definition The use of a subtle colour palette for the base of the brand with confident lines throughout created a soft yet eye-catching result. We have so far used the new brand identity to create business cards, flyers, posters and competition slips.
We're delighted to reveal we are also creating a new website for Sally's classes which will take the new branding into the digital realm, where you can expect to see some new illustrations that expand on the new style we have created.