Online Shop Launches For Newgate Kennels
The lovely folks at Newgate Kennels in Wilmslow have been a client of ours for nearly 20 years and during that time we have completed a number of projects for them, most recently designing and building the current iteration of their website (you can read our blog about that project here).
Over the past year they, like so many other businesses, have had to adapt operations to ensure that the business can continue to thrive and that they are able to support their customers as we navigate our way through the COVID-19 pandemic. With this in mind they came to us looking to expand their website to include e-commerce functionality so that they could continue to support their suppliers and offer customers the chance to shop their products online.
Their website is built using the WordPress platform, which allows for the easy integration of e-commerce functionality and once built the user friendly interface also makes it easy for the client to manage it themselves. The challenges in creating an online shop lie in the integration of the shop with their stock management system to populate the site and ensure orders can be properly fulfilled. It was also essential to ensure that shipping cost calculations were correct, especially due to the size and weight of the products on sale here. We worked closely with the guys at Newgate to ensure that we understood their requirements and to make their transition to online sales run as smoothly as possible.
The new shop officially went live this week and we are pleased to say that the team at Newgate are very happy with the new setup which will allow them to expand their business offering both during lockdown and into the future. You can visit the new online shop here.
Unsurprisingly there has been a huge shift to e-commerce recently, with more and more people now choosing to shop online as a direct result of COVID-19. It's no doubt that businesses who can adapt to this change and leverage the power of online shopping will reap the benefits.
At W&C we've seen the evidence ourselves, with an increasing number of requests such as this one coming in from clients old and new about creating an online shop for their business.
So whether you’re a bricks and mortar business looking to make the shift online or you’re thinking about launching a brand new e-commerce site, you’ll need an experienced partner to assist you with the planning, build and promotion, so why not talk to us?