We've recently launched a new website for student guardianship company College Guardians that boasts a responsive back-end as well as front-end.
By making the site fully responsive, visitors to the site have the best possible viewing experience regardless of what device they are using including tablets and smartphones.
The implementation of a responsive content management system (CMS) enables College Guardians' website administrators to access the system, from any device including smart mobiles, thus making updates to the site while on the move possible. College Guardians is well established and offers guardianship services for students studying overseas whose parents are based abroad. They are a Malvern College brand and the third website we've developed and launched for the group of companies including Malvern Central and Malvern Weddings.
However, the complete responsive nature of the site is only a small part of the story. Part of the brief to us was to also bring as many of the administrative processes online and to develop a web design that was more representative of the people the company is targeting - students, their parents and would be guardians. For the former, we incorporated all the application forms and supporting documentation into the site thus easing the administrative burden on the team. In the case of the latter, once we'd reviewed the College Guardians' brand identity we recommended softening the visual look. So we introduced a soft pastel purple that gives a soft and warm tone and complimented this with friendly, people related imagery with multi-national representation.
This has achieved a new visual impression for College Guardians when compared to their competitors in that they have differentiated themselves from the generic school and education look and feel so common in this space. Another key factor was providing an easy to use, intuitive CMS to ensure the administrator experience of updating the site is as intuitive as possible while on the move. We recommended Umbraco as had not only had this been used for the websites of Malvern Central and Malvern Weddings thus being already familiar, but is also a very powerful and user-friendly interface.
To visit the College Guardians website please click here.