SMO: Tips & Tricks To Improve Your Social Media Presence
Any business worth it's salt will likely have numerous social media profiles across many platforms, but many of us are guilty of neglecting these and can often leave them out of date having last posted 3 years ago! These days, anyone searching for a business online will end up looking to social media profiles for up to date information, to get an impression of your company, or just to see what you get up to. So, don't get left behind - here's a few tips on how to improve your social media presence...
1. Keep your profile(s) up to date
Whether you have 1 or 15 different social media profiles, whether you post daily or just on occasion, making sure your profile information is up to date is vital. It sounds simple, but so often company pages are created and then forgotten about. Contact details and a brief company profile are a must - this could be the first time a customer comes across your company, they need to know what you do! Keep it short and sweet and then direct people to your website for further info.
2. Get active on relevant platforms
We all know it's important to be active on social media, but it's also wise to know which platforms are best suited to your business. Facebook and Twitter are pretty much universal, but a law firm, for example, really has no need of a Pinterest account. Knowing where you can best reach your target audience is key to a successful social media presence.
3. Quality not quantity
You don't have to be active on every single social media platform to be using it successfully. One or two well managed profiles where you stay up to date and post regularly is infinitely better than 20 inactive profiles across various networks. With this in mind, if you are managing multiple profiles, make your life easier by using management software such as Sprout Social or Hootsuite (among others) to post to multiple accounts at the same time.
4. Get organised
The key to social media is to keep active, and you want to be aiming to post once a day at the very least. This can be time consuming if you have to think of something interesting and relevant to post every day. A good way to keep on top of this is to create a monthly social media calendar. That way, you can spend half a day to a day focused on writing good content for your posts, schedule them to be posted out over the course of the month, and your job is done! Any ad hoc posts about news or events can be done on top of this, but this way you can be safe in the knowledge that you have fresh content going out daily.
5. Don't spam
It can be tempting, especially if you are scheduling them in advance, to set up numerous posts to go out throughout the day, but beware of over-posting! There's a fine line between an active profile and one that is essentially spamming - this doesn't give a good impression of your business and it won't get you worthwhile followers. Again, this comes down to quality over quantity; your posts need to be relevant and interesting to your followers. One post that gets clicked 100 times is better than 100 posts that get no interaction.
6. Get involved!
Social networks are for just that, being social! Get involved in relevant groups and discussions, comment on interesting posts or get involved in hashtag hours. The more of a personality there is behind your business' profile, the more people will be willing to chat with you and be receptive to what you have to say.