The Importance Of Good Content Writing
Having up-to-date, relevant and fresh content on your website is absolutely vital.
Of course it’s important for SEO purposes; well-written content will help to increase traffic to your site and improve your Google ranking. However, user experience is key: customers want to be presented with relevant information and interesting content, not a jumble of buzzwords. So, what makes good content? Here are a few pointers from us…
Of course, keywords are still important and before starting out you should always do your research into what key words and phrases are relevant to your business. There are a number of online tools that can help you with this and you can easily generate a great long list of keywords you could include on your site. Note, could include. No one wants to be presented with a site crammed full of key terms but with no actual information! The customer should always be at the forefront of your mind when writing your site content. Put yourself in their shoes: you’ve typed your search into Google, does this site present you with the answer? This is what’s key, providing customers with relevant information and the answer to their question. With keywords, quality over quantity is always the best policy.
Back to basics now, and it may sound obvious but correct spelling and good grammar is a must. There’s nothing worse than silly spelling mistake or grammatical error in an otherwise slick and professional looking website. So, think about getting someone else to proofread your content before it goes live. No matter how much you may pride yourself on your impeccable spelling and grammar, when you’ve been working on something for a while, things inevitably get missed.
A few other things to bear in mind… You will no doubt have done research into other similar websites and their content, but be mindful of lifting content from other places; whether done intentionally or not, Google will pick up on duplicate content and penalise you for it! Keep things to the point, try to present key information in a clear and concise manner and don’t fill your pages with paragraph upon paragraph of text, this is certain to put people off. Finally, remember that a content writer’s job is never done! You need to make sure pages are being kept up to date and fresh content is being added to ensure that your website stays relevant.