The Weird and Wonderful World of Promotional Giveaways
Exhibition season is upon us and with that comes the requests from clients for branded promotional items that will steal the show and draw everyone to their stand.
From the standard branded pens and post-its to the latest craze to take home for the kids (fidget cube anyone?) we’ve been there, sourced it, printed it, delivered it. But how useful are promo items, do they work and what makes for an effective giveaway?
Promotional items are all about increasing engagement, whether it’s at an exhibition, a product launch or a sales visit, you just can’t beat free stuff to capture people’s attention. Novelty items are great conversation starters and a good tool for helping you stand out from the crowd in a packed exhibition hall. For a more lasting impact, you’ve got to get creative and choose things that might be of actual use to your customer – something they’ll stick on their desk or in their car where without even realising it they are being reminded of your brand every day.
So what is the most effective? Well, you wouldn’t believe what is available out there – if you can think it, you can get your logo printed on it! We have done everything over the years; an entire menagerie of stress ball animals, water bottles, lanyards, pens, post-its, fidget spinners, fidget cubes, colour changing mugs and more. They are all effective in their own way, so there’s always a solution to suit your budget and event. Pens are always popular and you can pretty much guarantee they’ll get used – this is true of most stationery items, they’ll usually end up back on someone’s desk.
The more novelty items can be beyond popular; they can cause a riot! We’ve heard tales of people grabbing fistfuls of items to take away with them. However, that’s not going to generate sales is it? So you’ve got to be smart, force the customer into engagement before they can smash and grab. A great tactic that a few of our clients have used is to keep the promos in Perspex display boxes, meaning that people have to approach and engage in conversation with a member of the sales team in order to get their hands on that squishy unicorn…