On April 21st Google released an update to its mobile web services, designed to give mobile friendly websites an advantage in its search results.
Put simply, if a website is optimized for mobile devices, then it will rank higher on mobile web searches.
Do I need a Mobile Friendly website?
This week the search engine giant has confirmed that for the first time they are receiving more search queries from mobile devices than from desktops. Although it specifies this is only in 10 countries, including the US and Japan, it is an ongoing trend and something we have been expecting for some time as more and more people use smartphones for browsing the web. Google defines tablets as desktop computers, so this statistic is purely for searches made from smartphones. Which shows that most people will access your website via a smartphone. Provided they can find it in a Google search.
Is my website Mobile Friendly?
There are several criteria by which Google measures how mobile friendly your site is. These include readability and functionality. Which means that the text must be readable without a user having to zoom in, and buttons, or 'tap targets' must be large enough to be used with a finger, and spaced out enough to prevent the wrong targets being triggered. Also check that pages don't require horizontal scrolling to view any content. Although Google states that your site doesn't HAVE to be responsive, it is certainly the easiest way to make sure your site is mobile friendly. You can test your site using Google's Mobile Friendly Test.
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