C&O Powder Coatings
Responsive Website and Supporting Materials
To create a new, responsive website. It needed to be easily updated in-house via an easy to use content management system (CMS) and to form a platform for improved marketing presence and activities aimed primarily at architects and property specifiers, but not exclusively.
To take a step back and to reflect if this was going to meet requirements or be a missed opportunity.
We felt that looking at the website in isolation would indeed be a missed opportunity and wouldn’t do justice to the business or enable objectives to be fully met. We therefore requested we be given the opportunity to present our recommendations of what we believed they should consider. We felt so strongly about the potential missed opportunity we undertook the initial works without commitment or payment!
The proposed solution was to reposition C&O so that they weren’t seen as just another powder coaters. We wanted to position them as the people who would add value and turn a client’s vision into reality through the use of colour via powder coating. We therefore created: “Bring colour to your vision”
Our rebranding solution is all about colour, combining bold type and a range of inter-changeable sheet colours to create distinctive impact.
The use of inter-changeable colours was used to great effect across various stationery items, support materials, brochure and e-communications. The branding could now be applied to the original brief, to create a new content managed Umbraco website that did justice to C&O’s skills, knowledge and high standards.
Additionally, we created a series of ‘free’ mobile billboards that travelled the length and breadth of the country. In effect, we identified that C&O had a fleet of vehicles with very little curb appeal. As a result, we extended the interchangeable brand colours to these as well, with each vehicle carrying it’s own unique image of coloured powders exploding across its side-curtains. We then also matched these to the cab unit, creating impactful mobile billboards that were instantly recognisable, memorable and ‘on brand’.