D J Massey & Son Jewellers

D J Massey & Son Jewellers - Prestigious, independent Cheshire based jewellers

Website and Online Marketing

Brief:

Having worked with a number of web agencies in the past in an attempt to produce an e-commerce website that reflected their business they had become disillusioned and as a result they were without a functioning online presence. D J Massey & Sons were recommended our services by a common client we’d recently delivered design, marketing and digital solutions for. As a result we were invited to propose a solution that was aligned with the recent and extensive refurbishments of their retail outlets and competed favourably with other larger online jewellers.

The website was required to be classical but not old fashioned, at the same time it wasn’t to look too contemporary or like a fashion/dress jewellers outlet. It needed to reflect the quality, products, bespoke services and knowledge of a business and produce increased sales.

The site needed to be easy to maintain and update, provide details of their ranges and services as well as provide cross-selling opportunities.

It was required to be clean and easy to browse with the ability to locate suitable products by various browse options e.g. gender, category, range, price, brand etc.

We were also required to support the business by writing articles and customer guides, help and tips to improve customer experience and help with SEO.

Solution:

Following research of leading high-end brands we created a clean and classical solution using the WordPress platform, alongside the powerful WooCommerce e-commerce system with PayPal integration. This system incorporates the site management, product database, shop management and stock control in one easy to use Content Management System.

The website set the business head and shoulders ahead of the local and direct competition, whilst competing favourably with the largest national brands.

The team at D J Massey have the ability to manage the content of the site, stock levels, add or remove products, adjust prices, receive orders and payments, track all orders and shipments…and all of this with only a few hours of training!

Result:

As we’ve been told “third time lucky!” we think this is a soft but polite positive response to restoring the faith previously lost. Since launch there has been an uplift in enquiries and sales reaching much further afield than D J Massey & Son’s immediate catchment areas. As a result of these successes we are looking at extending the marketing activities to direct mail and other digital marketing.

“Having worked with Ed and his team on a number of varied projects over the years, I can honestly say that Williams&Crosby has provided some unique solutions that have helped iSOFT to create a unique and industry leading marketing presence. Through the numerous projects, always delivered on time, I’m always confident that they can deliver something which will match our needs and do it on time, every time.” ALEX GRAY, INTERNATIONAL MARKETING MANAGER | Imprivata
“W&C take quality of service to another level – their approach, outputs and response times are without equal. They care about your business at least as much as their own, which is as much as anyone can ask” SIMON WOOLLEY, MANAGING PARTNER | EOS Law LLP
"We have had another funeral in today from a family who made their decision to appoint us based on our new website so it has already paid for itself!!!" ANDREW SMITH | Andrew Smith Funeral Directors
"As a service-led business in a competitive environment, it is essential that we maintain a strong corporate brand that represents our qualities and reputation. We chose Williams and Crosby as our design agency over 20 years ago, and in that time they have supported us with a wide range of marketing projects including design and creation of brochures, websites, advertising campaigns, and exhibition stands. Ed and his team take the time to fully understand the brief for any project to ensure that they deliver the right solutions, and are always flexible in their approach to accommodate changing requirements. In summary, they are a team that cares about their customers, are passionate about what they do, and have always gone the extra mile to ensure that we are completely happy with what they produce for us." BRAD BRENNAN - MD EVOLUTION TIME CRITICAL
“Williams&Crosby has become a core supplier to Focus Management Consultants providing a dedicated and professional level of service to our business. On a personal level I have found Ed to perform at a consistently high level. He has strong personal ethics and strives to deliver outstanding service in everything he does. The work he has delivered to date is of a very high standard and has significantly helped develop our brands. He is straight forward and challenging in his approach which helps deliver the excellent results." STEPHEN JONES, DIRECTOR | Focus Management Consultants Ltd

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