Selden Research Ltd - Branding & Packaging

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Selden Research Ltd

Product Branding & Packaging


After acquiring the Decosol brand Selden needed to freshen the brand, align a disparate product range and give packaging shelf presence ready for full retail roll-out.


The logo was redesigned to reflect a retro car badge and placed in a distinct shape to appear in a common place on all packaging. Products were split into two ranges: Standard; aimed at a general market with cost in mind and Professional; aimed at prestige or classic car owners and professional car cleaning companies. The Standard range was designed for maximum impact using strong colour, typography and iconography to instantly inform potential purchasers what the product did whilst giving a product benefit/sales message. The Professional range was directed at the top end of market using keyline illustrations of classic/prestige cars and silver printing to reflect the quality of the product.

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“I had worked with Ed and his team for over seven years and have been consistently impressed by the skill and service quality he provides to his clients. Williams&Crosby’s dedication and ability to deliver projects without fail are matched by their insight into the issues that businesses face and their creative passion to push the boundaries. They are a pleasure to work with and can be trusted to hold clients best interest at heart. I would happily recommend Williams&Crosby to anyone." JONATHAN MILLS, LEAD ASSOCIATE | Evoluu
“We engaged Ed and his team to create a groundbreaking new brand for the remote working/virtual office sector. The result has been amazing. Velocity Virtual looks set to really change the virtual office market and Ed was very inspirational directing my vision for this brand. Williams&Crosby really understood the market and put together a brief that demonstrated an excellent understanding of the target market and customer. We are highly delighted with the outcomes and would not hesitate to recommend Edward Williams and his team at Williams&Crosby." STEPHEN MOORE, MARKETING & BRAND DEVELOPMENT | BE Group
“Having worked with Ed and his team on a number of varied projects over the years, I can honestly say that Williams&Crosby has provided some unique solutions that have helped iSOFT to create a unique and industry leading marketing presence. Through the numerous projects, always delivered on time, I’m always confident that they can deliver something which will match our needs and do it on time, every time.” ALEX GRAY, INTERNATIONAL MARKETING MANAGER | Imprivata

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