Selden Research Ltd
Product Branding & Packaging
After acquiring the Decosol brand Selden needed to freshen the brand, align a disparate product range and give packaging shelf presence ready for full retail roll-out.
The logo was redesigned to reflect a retro car badge and placed in a distinct shape to appear in a common place on all packaging. Products were split into two ranges: Standard; aimed at a general market with cost in mind and Professional; aimed at prestige or classic car owners and professional car cleaning companies. The Standard range was designed for maximum impact using strong colour, typography and iconography to instantly inform potential purchasers what the product did whilst giving a product benefit/sales message. The Professional range was directed at the top end of market using keyline illustrations of classic/prestige cars and silver printing to reflect the quality of the product.